The coffee “A Brasileira” (the brasilian) was one of the most iconic city cafes located at Rua Sá da Bandeira, right at the centre of downtown Porto.
The establishment was founded by Adriano Soares Teles do Vale, born in Alvarenga (Arouca), which, still young, emigrated to Brazil.
In Brazil, he devoted himself to the coffee business, with which he enriched in the late nineteenth century. He married in Brazil with a farmers daughter in the state of Minas Gerais, where he devoted himself to the foundation of a business initially called “the fixed price”, which also included exchange office, and agricultural production, in particular coffee, which he exported to Portugal.
He returned for health reasons of his first woman who would eventually die and created a network of coffee outlets that produced and imported from Brazil: the famous “Brasileiras” scattered in Lisboa, Porto, Braga, Aveiro, Coimbra and Seville.
Adriano Teles was also a man of culture with interests in music and painting. He founded the band of Alvarenga, financing the purchase of their first instruments, and made, the Brasileira do Chiado, the first museum of modern art in Lisboa.
In Brazil, in the century XIX, he had also had passed by the press and politics, being Councilman of the City Hall where he married and settled.
Back to Porto, he sets up a roasting and founded “The Brazilian”, and opened May 4, 1903, to serve coffee cup. There wasn’t in the city by then, the habit of drinking coffee in public establishments. Adriano Teles, to promote his product, offered for the first thirteen years of “A Brasileira”, the coffee cup to those who bought a bag of coffee beans.
In a vision of what today we would call marketing, Adriano Teles had painted on several walls of the city the slogan that became famous: O melhor café é o da Brasileira (The best coffee is the Brasileira).
The best coffee is Brasileira’s
The coffee “A Brasileira” (the brasilian) was one of the most iconic city cafes located at Rua Sá da Bandeira, right at the centre of downtown Porto.
The establishment was founded by Adriano Soares Teles do Vale, born in Alvarenga (Arouca), which, still young, emigrated to Brazil.
In Brazil, he devoted himself to the coffee business, with which he enriched in the late nineteenth century. He married in Brazil with a farmers daughter in the state of Minas Gerais, where he devoted himself to the foundation of a business initially called “the fixed price”, which also included exchange office, and agricultural production, in particular coffee, which he exported to Portugal.
He returned for health reasons of his first woman who would eventually die and created a network of coffee outlets that produced and imported from Brazil: the famous “Brasileiras” scattered in Lisboa, Porto, Braga, Aveiro, Coimbra and Seville.
Adriano Teles was also a man of culture with interests in music and painting. He founded the band of Alvarenga, financing the purchase of their first instruments, and made, the Brasileira do Chiado, the first museum of modern art in Lisboa.
In Brazil, in the century XIX, he had also had passed by the press and politics, being Councilman of the City Hall where he married and settled.
Back to Porto, he sets up a roasting and founded “The Brazilian”, and opened May 4, 1903, to serve coffee cup. There wasn’t in the city by then, the habit of drinking coffee in public establishments. Adriano Teles, to promote his product, offered for the first thirteen years of “A Brasileira”, the coffee cup to those who bought a bag of coffee beans.
In a vision of what today we would call marketing, Adriano Teles had painted on several walls of the city the slogan that became famous: O melhor café é o da Brasileira (The best coffee is the Brasileira).